01
Product definition
Turn an interesting idea into a specific problem, audience, job to be done and bounded promise.
OUTPUTA product brief: problem, audience, JTBD, promise and non-goals.
METHOD / 07 From idea to evidence
The operating loop around the AI.
AI accelerates execution. The BUILD Method supplies the product judgment, architecture, repository memory, distribution and feedback loop that fast execution still needs.
01Seven phases
Each phase leaves evidence the next phase can trust.
The sequence is deliberate, but the system is iterative: new evidence can send you back to redefine the product or redraw a boundary.
02
Architecture
Map public, private, durable and external boundaries before generated code hardens assumptions.
OUTPUTA system map: trust boundaries, durable data, providers and rollback path.
03
AI development
Give coding agents context, constraints, checks and a bounded definition of done.
OUTPUTAn agent brief: context, scope, invariants, acceptance checks and review steps.
04
Repository OS
Store decisions, task rules, tests and release checks where every human and agent can find them.
OUTPUTA repository operating layer: durable decisions, task rules, tests and release evidence.
05
SEO + distribution
Connect search intent, content and launch channels while the product is still small.
OUTPUTA distribution map: search intent, content routes, campaign IDs and one primary CTA.
06
Measurement
Track activation and conversion events that can change a decision—not vanity noise.
OUTPUTA measurement plan: consent-aware events tied to decisions rather than vanity metrics.
07
Iteration
Find the bottleneck, form one hypothesis, run one test and keep or kill it.
OUTPUTAn iteration scorecard: bottleneck, hypothesis, threshold, evidence and decision.
NEXT Turn the method into artifacts
Start with one problem, not a bigger prompt.
The free Blueprint turns this loop into thirteen fillable decisions and checklists.